Why Businesses Need a Unified Communications Platform

A business cannot survive without effective communication. It ensures that employees and customers are well-connected; it facilitates effective collaboration and makes business operations more efficient. Excellent communication also helps a business to deliver excellent services – for example, if a business provides outsourced IT support London businesses are relying on, they need to ensure that they communicate very well with clients; therefore, it is incredibly important that the provider maintains strong communications.

This is where Unified Communication comes in. This is arguably the best solution for businesses looking to provide good services and achieve optimal operational efficiency.

What is Unified Communication?

The short answer is that UC brings together all of the different channels of communication that a business users into a single platform. This might include telephony, email, SMS, instant messaging, videoconferencing, etc.

As internet connectivity became more commonplace among businesses, unified communications became greater in scope, and its demand increases. For example, many modern UC platforms incorporate Voice over Internet Protocol (VoIP), a relatively new form of telephony that utilizes the internet, as opposed to the Public Switch Telephone Network.

What Type of Business Needs Unified Communication?

There are many reasons why a business might need, or want unified communications, for instance:

  • Businesses with a global workforce
  • Businesses with remote employees
  • Business with field workers
  • Businesses with employees working flexible hours
  • Businesses looking to scale up

These are just a few examples of why a business might need UC. As you can see, these are all very commonplace scenarios nowadays; therefore it is safe to say that UC is a very widely applicable solution.

Benefits of Unified Communications

  1. Operational Efficiency

Reporting by Forrester has found that unified communications can make a team and their operations more efficient, and even reduce downtime by up to 14.6%. Employees can save between 1 and 8 hours a week by using a UC platform that enables them to collaborate more efficiently, share information quickly, and hold meetings. Using a unifieid communications platform can also improve the time-to-decision in a business by more than 15%.

  • Streamlined Communications

When you are able to access all your channels of communication from within a single platform, it becomes infinitely easier to communicate. This makes communications more efficient as well; because if everyone is using the same platform with the same channels, it means there is no chance that a message you have sent someone will be missed because they weren’t checking the right platform.

  • Cost Efficiency

If a business is paying for multiple services to cover different channels of communication, they will likely be spending more money than if they invested in a unified communications platform. Condensing those overheads into a single outgoing will definitely make your budget more straightforward, and will probably save many in the long term.

  • Better User Satisfaction

It is important for employees to socialise while at work. Over the last two years, many workers have cited struggles with mental health due to feeling isolated at work. Unified communications makes it easier for people to get valuable face-to-face communications, as well as many frequent and spontaneous communications easier.

  • Scalability

A unified communications platform can replace physical infrastructures such as telephone lines and physical email servers. This means that scaling the service is a lot easier; if a business wants to grow their workforce, equipping new hires with the right tools for communications will be much easier.

  • Great for Remote Work

It cannot be avoided that, due to Covid-19, many more individuals are working remotely. Sometimes this is by necessity; sometimes it is out of preference. Whatever the reason a business is supporting remote work, ensuring the communications between remote workers, or between remote workers and office workers is paramount.

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