What’s behind the hype of teen bands?

The new stars in the nursery are called Kim Taehyung, Min Yoon-gi or Changbin and all have one thing in common: they sing Korean. Although hardly anyone in this country understands this, it is still heard and clicked millions of times.

The K-Pop Phenomenon

Children on the threshold of puberty are – as we often know from our own experience – always a bit of their own. But World largest snake 48 ft while people themselves liked to adore long-haired rock stars, today’s idols are boy and girl groups that are at most 21 years old and then look five years younger. We’re talking about K-po Kinocki.

According to Forbes magazine, Korean bands such as BTS or Exo are now mentioned 20 times as often as the American world stars Justin Bieber and Taylor Swift. And not only from fans from their own country, but above all from enthusiasts from Japan, the USA and Europe. The Korea Foundation, which is part of the Korean Ministry of International Relations, states that the K-Pop fanbase now spans over 113 countries.

How big the hype really is, you will find out at the latest when you try to get concert tickets for BTS. The seven guys managed (before Corona) that the Mercedes Benz Hall in Berlin was sold out within nine minutes. And that with a ticket price of 240 euros. When the BTS menu was launched at McDonald’s in South Korea, avid fans lined up to eat chicken McNuggets from BTS-branded cardboard boxes. The band was also honored when they presented their hit “Dynamite” at this year’s Grammy Awards and were guests on the Today Show, among other things.

The Internet Makes K-Pop Stars Great

An important factor in the spread of K-Pop is, of course, the Internet. The K-pop stars, as well as their mostly still very young fans, belong to the first generation to grow up with a variety of social networks. The consumption of Instagram and the app TikTok, which is especially popular with under-12-year-olds, is part of everyday life for teenagers and is also one of the most important channels for spreading K-pop.

Via social media and livestreams, the K-pop stars are almost always online, communicating with their followers and providing insights into their private everyday lives. The fans, on the other hand, rave about this close contact and “cohesion” and feel directly connected to their idols. The creation of stories and an artificial fan proximity works almost perfectly in the K-Pop business.

Every appearance is perfected down to the last detail

In order for everything to work smoothly, constant perfection is required of the K-pop stars. The mostly still very young girls and boys are always immaculately pretty and perfectly dressed. It can be shrill and striking, but never too sexy, never provocative or even provocative. Excessive alcohol consumption, parties or even love affairs are contractually forbidden, because this makes the stars more interesting for their fans.

And musically, too, the K-pop genre is on the safe side. The music is characterized by catchy pop melodies mixed with a little hip-hop. Through data analysis, the record companies produce songs, glossy music videos and sophisticated dance choreographies that are precisely tailored to the consumer behavior of the target groups. And so that fans all over the world can sing along, the music lyrics are never just Korean, but at least have English choruses.

The dark side of K-Pop

It is actually clear that so much perfection cannot work. Meanwhile, it is no longer a secret that record contracts often include a clause on cosmetic surgery. The double eyelid fold and bleached teeth are already mandatory – but even otherwise, the young stars like to repair everything from head to toe until the high-gloss look is in place.

In so-called pop academies, candidates are trained eight hours a day for the next boy or girl band. In addition to dance and singing training, the timetable also includes courses on how to deal with fans and media as well as foreign languages such as English and Japanese. Often there are so-called ranking systems in the academies. Which means nothing else than that only the best “students” of a class are formed into a new group at the end, which is then systematically marketed by the record company.

The world is growing together

The success of K-Pop among children and young people shows how closely the world has grown together through the Internet.best for carrom the new idols in children’s rooms no longer come exclusively from English-speaking countries, and music trends are no longer as uniform as they were just a few years ago.

In 2018, the Hyundai Research Institute found out that 796,000 visitors came to South Korea every year just because of the K-pop band BTS and wanted to discover the country and culture. And more and more Korean language courses are also being offered at adult education centres. The latter is a trend that has of course long been recognized by the Korean entertainment industry. The label Big Entertainment launched a program called “Learn Korean with BTS”. Here, the boy group stars themselves are to teach fans in their mother tongue with the help of pictures and videos. Even more proximity is not possible. And it shows that the world in which children live today has become much smaller and finally more diverse.

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