seo company in Lahore, Should you have it done or do it yourself? Naturally, whether we are talking about SEO or any skill that requires specific knowledge, the questions of outsourcing and vertical integration arise regularly within companies. SEO is no exception to the rule, quite the contrary. There are many questions that revolve around the choice of a search professional, starting with the definition of an SEO agency and the reasons for using this type of service provider. Let’s take a look at the 7 reasons to choose a seo company in Lahore to optimize your website for Google.
Because an seo company in Lahore is objective:
It is well known: entrepreneurs have their heads in the handlebars! Being a leader of a company requires constant attention. A degree of attention such that managers of VSEs, SMEs and large companies often find it difficult to gain height on their performance.
If there is one subject on which it is important to benefit from an outside perspective, it is SEO! By sometimes entrusting the administration of a website and its SEO strategy to an inexperienced trainee or a manager with little knowledge in this area, some companies neglect the negative impact that certain actions can have.
Like any external speaker with a totally new and impartial perspective, the natural referencing agency is used to:
Point fingers at bad decisions
Identify good SEO practices among the competition
Correct the malfunctions detected
Guide its clients towards development strategies to ensure their growth.
Because SEO experts are in agencies:
Despite all the good will in the world, the art of referencing on Google cannot be improvised and is refined over the years. The best SEOs are like good wine, they often get better with age.
However, if this specialty attracts more and more talents, the most advanced SEO experts are mainly in agencies (45%) as shown by this survey carried out during the SEO Camp 2018.
Another major asset in favor of the agency: teamwork. Indeed, the SEO issues encountered by a client can be addressed by a whole team of consultants, junior or experienced, thus allowing all avenues of problem solving to be explored.
Choosing to collaborate with an SEO agency is the solution that offers the best cost / expertise ratio to increase your organic traffic.
Because the experience of an agency is worth gold:
Unlike marketing, for which the Mercator book is a must and the subject of which is taught in all business schools, seo company in Lahore is largely learned on the job.
Google is indeed not very talkative when it comes to explaining how to be well referenced on its engine and this is not surprising. Since the arrival of Google on the search engine market, there have been countless major updates to ranking algorithms (Panda, Penguin, BERT , RankBrain, Hummingbird). SEO is constantly evolving and the key factors of visibility on the engines at the same time.
The empirical approach is very valuable when it comes to understanding, for example, why a website suffered a significant drop in its organic traffic and/or why it suffered an algorithmic penalty.
In addition, although specialized training on natural referencing has multiplied in recent years in lahore, the vast majority of SEOs are self- taught (40% according to the SEO Camp 2018 survey).
An agency that has nearly 30 years of cumulative experience benefits from a certain competitive advantage. Without forgetting that it can help you benefit from the information and lessons learned for a company in the same sector of activity.
Choosing an SEO agency is therefore choosing the most precious intangible resource in SEO: knowledge and experience!
Because an SEO agency has a 360° vision of marketing:
The best SEOs in lahore and around the world all have one thing in common: their vision does not stop at content optimization and keyword positioning!
Americans speak of the “T-Shaped Marketer”. This expression designates a professional whose competence is not limited to a single specialty but extends to all areas of marketing (email, e-commerce, content, analytics, and social networks).
For example, what is the use of writing blog articles if they are not shared on the company’s social networks? Or why spend hours and days writing an e-book without implementing a targeted email marketing strategy? The SEO is above all a marketing professional who will be able to place SEO actions and strategy in a broader context.
Choosing an SEO service provider not only allows you to benefit from in-depth search engine expertise, but also to obtain recommendations on all the digital traffic generation and conversion levers relevant to achieving the objectives set.
Because SEO can cost a lot of time and money:
Should you build your own SEO team or hire an agency? There are indeed a few reasons to believe that recruiting a person 100% dedicated to your SEO strategy is less expensive and more profitable.
This is especially true for large projects such as news websites and e-commerce sites with thousands of content. But in the vast majority of cases, hiring a service provider offers greater flexibility.
The SEO agency, for example, already has many SEO analysis and audit tools, the monthly costs of which can exceed several hundred euros. The external consultant at a service provider does not weigh on the payroll and does not pose any problem of human resources management (holidays, illness, departure, etc.
Agencies like ours, which practice a non-binding pricing policy, also provide real flexibility and financial security to their clients.
Because a good agency transfers its knowledge:
For example, let’s imagine a meeting for the presentation of the results of a technical audit between a consultant and his client. Without prior knowledge or explanation, the words “crawl”, “robots.txt” and “htaccess” will sound like Chinese to company officials.
In order to facilitate the dialogue on the chosen strategy or present the results of an audit, the SEO agency knows how to explain in simple words the terms with which its client is not familiar. The SEO project manager in an agency can, for example, train his interlocutor in writing quality content for SEO, in the tags to be optimized on a page.
Ultimately, the transfer of skills makes it possible to:
Reassure the client about the agency’s ability to master his subject
Facilitate understanding of recommendations and their implementation
Educate the client on more technical issues requiring mastery of the basics of SEO
Strengthen the relationship of trust between the client and its supplier
Because an SEO agency knows how to bend over backwards for its client:
Creation or redesign of a website, design of a newsletter or installation of Google Analytics: agencies have the capacity to respond to almost all requests related to traffic and lead generation.
Thanks to its network and its multidisciplinary team, the SEO agency can mobilize the necessary skills upstream (ergonomics, design, choice of a CMS) downstream (Analytics, CRM, marketing automation, Google Ads) of your site project web.
Do you plan to deploy a semantic cocoon comprising around fifty web pages? Do you want to optimize the content of all the pages of your site? Unlike an employee or a small internal SEO team, the agency is able to absorb a significant increase in workload, while meeting the imposed deadlines
You now know why to use an SEO agency. If after reading this article, we have convinced you to choose an agency, all you have to do is read the criteria for choosing an SEO agency.
Unfortunately, just as there are good and bad hunters, there are also good and bad agencies. The ball is in your camp!