As far as email marketing is concerned, there is more than one way to evaluate success. Different metrics can determine overall performance and determine room for improvement after the launch of a campaign. By focusing on click-through rates, how conversion rates are affected by emails, or how much traffic is generated on the website, you can figure out the effectiveness of your email marketing initiatives. In order to be successful with email marketing approaches, businesses need to focus on newsletter design, minimizing unsubscribers and fostering recipient engagement, all while maintaining a strong brand recognition. Here are 5 key elements of successful email marketing design:

1. Timing and Frequency

The timing in which you send your emails is one of the primary elements to focus on in email marketing. You can be located in London, but perhaps a great portion of your target audience is in a different time zone. The time of the day when customers receive emails can significantly contribute to performance indicators such as click-through rate and open-rate.

2. Layout

Your layout can be the backbone of any design. It can determine the flow of your content and the order in which consumers consume information. A boring text block is easier to ignore, but creative design can move the eye where you want it to. Email template or newsletter design is often broken up into certain horizontal layers, hence there is a room to experiment and explore. Whether you are a B2B or consumer-facing brand. Make sure what is above the fold is intriguing to keep your customers going.

3. Subject Lines

The significance of a magnificent subject line can’t be stressed enough, it is the first thing customers read and their impression of your brand. A well-written and effective subject line can spark interest and create anticipation of the content of the email. You only need enough to get your customer intrigued, while staying true to your business in less than 50 characters.

4. Color

As with every design project, the use of colors in email marketing can set the tone of your brand message and has the potential to elicit an emotional response and a deep familiarity. As per a study, color can enhance brand identity by more than 80%. Yes, it makes sense too. Think of popular brands and they will have some color association.

5. Content: Visuals and Copy

Images can speak louder than words. It is true with any successful email marketing campaign. Generally, there must always be more visuals compared to copies in an email. However, it is still advantageous to spend money on writing. With that being said, customers don’t need a lot to read. They just have to be able to quickly skim the content and gain an understanding of the message. In case you have excessive content to give to your audience, don;t include it in your email. If you want successful email marketing design, contact us at Nippy Brands since we are experts at Email marketing and Newsletter design!