1. Utilize headings to your advantage.
Headers aid google’s crawlers understand the content of your blog and the content within it.
Imagine crawlers as readers reading your blog. They’re looking for an overview of the topics your post will be covering, and that’s your H1. Then, your H2s, the H3s and H4s breakdown the various subtopics in the article.
Your subheaders must be a reflection of the content within the body, and should include the most relevant keywords. If you select the appropriate keywords, which are those that your users are using and you will have a better chance of being ranked in the SERP.
2. Optimize your content to be prominent snippets of content.
Featured excerptson Google provide the best precise solutions to your search questions. For example in the event that I ask, “How do you write a blog post?” Google could show the feature snippets to provide the most effective solution.
In order to be featured for Google it is necessary to be able to answer the question clearly and concisely.
For example, if the keyword would be “How to screenshot on mac,” you could put “How to Take a Screenshot on a MacBook Computer” as your H1 or your H2, and then follow the steps on the form of a bulleted or numbered list.
After that, you should include the entire question in your response. In the above example to begin the sentence with: “To take a screenshot on your MacBook follow these steps to follow. …”
In addition, you should begin every sentence by using an actionable verb such as “click” and “select.”
If the term that you’re trying to use the snippet of text featured requires an explanation, then compose an answer that is not more than the length of 58 words.
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3. Write for people Not for search engines.
In all the SEO rules, it can be easy to forget when someone is searching on Google they are searching to get an answer. The most effective way to boost your chances of being ranked is by creating high-quality blog posts.
What is that like? Complete answers, scannable sections subheaders organized and organized, as well as visual aids.
Be sure to keep the buyer’s personas of your customers, motivations, issues, and preferences in your mind. It’s equally important to choose topics that resonate with potential clients and solve their issues problems. While some SEO tools aid in the technical aspect of your website but you should also consider to utilize tools for content writingto aid you in creating precise, concise and user-friendly written content that can rank highly and entice readers. Different tools can also gauge the level of engagement on your content, which allows you to track how long users are spending on a page, regardless of whether or not they’re navigating through many pages, or the amount of time people are scrolling on your website.
4. Include keywords in your meta description.
Are you including meta descriptions in your blog post? If the response to the question is “no,” then you’re likely not giving your blog the maximum exposure. Let’s look at the reason why they’re important.
We’ve already talked about two ways that blog posts can communicate with Google Keywords, subheaders and short snippets. It’s not a complete list.
Meta descriptions are a different area Google examines to determine its the ranking of a search result. Meta descriptions are the only onethat contain three sentences, they are located beneath the result’s title.
Meta descriptions can help summarize what your blog post is about. Remember to:
- Keep it simple.
- Utilize one to two keywords.
- Create a compelling description. In the end, there are likely to be other posts with similar content to yours and you’ll need your description to stand out among all the others.
The majority of CMS(CMS) come with meta description boxes inbuilt and you shouldn’t need to hunt for a way to utilize the function.
5. Include alt text for images.
When you upload any image to your post , whether body or featured images – you’ll need to include an alt tag.
Alt text explains what’s happening in the photograph and aids Google (as as well as users visually impaired) to understand the reason why the image is included in your post.
In the alt text, it should say like “Business man attending a virtual event sits at a desk while holding a pen.”
The phrase is descriptive and incorporates the key word “virtual event.” Therefore, even it’s true that it’s an image that is stock however, you can construct an argument that is in line with your blog article.
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6. Begin with the research of keywords.
It’s believed that Google handles more than 70,000 search queries per second. Staggering, right?
If you’re trying to get rid of the SERP noise and rank ahead of your competition, you must to be able to pinpoint the exact terms and keywords that your prospective customers are looking for. What else can they discover your site and your website?
For a detailed look at the ways Ahrefs can help you with your SEO search engine optimization and beyond look over our latest case study as well as our interview here.
Google Trendscan can also provide an idea of which terms are most popular at any moment. If you find that search results decrease in the course of time for a particular phrase, you’ll know it’s most likely not the appropriate keywords to focus on to market your business. It’s the opposite when trends are growing.
If you’re running out on keywords, take ideas from your competitors. Utilize Competitive Intelligencetools to determine the keywords that their domains have a high ranking for. If the keywords you see relate to the needs of your company then you should consider using them also.
Keep in mind it is true that even the most prominent keywords won’t necessarily align with your business strategy. In addition, your key words change over time when trends change or the terminology of your service or product line expands.
Make sure you do regular keyword research to make sure you’re focused on the appropriate terms for your audience , and aren’t being left out of crucial rankings opportunities.
7. Avoid the temptation to use keywords.
The aim is to ensure that your site is fully optimized, and not excessively so. Find natural and appropriate keywords for inclusions, but don’t push them to the point that your content becomes inaccessible.
For instance, if the keywords include “account-based marketing,” “startups,” and “sales,” avoid a meta description that reads like”Sales for account-based marketing startups “Sales for account-based marketing startups.”
Instead, focus on just a few keywords to make your description more natural “Are you looking for killer strategies to boost your account-based marketing game? Discover our research-backed techniques in this post.”
This way it’s still making use of keywords, but you’re not overdoing it with keywords. Keep in mind that your aim is to satisfy your readers. If your readers experience a bad reading experience, that will indicate the search engine Google that your page might not be meeting the needs of your audience.
8. Links to websites with high authority.
When you write your blog post, don’t hesitate to include external links.
Linking to trustworthy websites does more than provide readers of blogs with additional information to enhance their knowledge, but can also signal to the search engines that you’ve completed your homework.
Nothing can enhance a blog post more than research-based statistics from reputable websites. The right statistics help you create an enticing and convincing argument to make you more trustworthy to your readers.
9. You should aim for shorter, more scannable posts.
In this day and day and age where people are glued to their screens it is easy to believe that blogs with shorter posts would be the best way to take. However, in reality the search engines like Google actually prefer long, more in-depth blog posts.
Take a look The more content you put on your page the more clues that search engines need to understand the topic of your blog. At HubSpot we’ve discovered that the optimal length of a blog is between 2100 to 2,400 words.
The problem with longer blog posts is that they could make your readers overwhelmed. One approach to counter this is to break your content into bite-sized and scannable pieces.
Make a lengthy sentence two sentences and limit the length of your sentences to not more than three sentences.
Don’t forget bullet points. They’re excellent draw-cards that are easy to digest particularly for mobile devices.
10. Link to other posts on your website.
Linking to other blogs or other pages on your site helps search engines to create a precise sitemap. Your visitors will also be able to find more information about your website and establish your site as a trusted and reliable source of information.
On the other hand, for users internal links to other useful information keep users engaged on your site for longer, which reduces bounce rates and increasing your chances of the possibility of converting. What’s not that all it’s about?
If you are linking to any page on your site or to external sources, make use of natural language to create the text of your link. Beware of using generic or spammy calls to action like “Best Domain and Web Hosting company” or “click here.”
Instead, you should use descriptive keywords that provide readers with a an idea of what they’ll find when they click the hyperlink, for example “Download your SEO guide.”
Don’t force feed hyperlinks to your top pages such as featured products or items that are discounted. Use links that support the ideas you present in your articles and naturally connect with the subject .
11. Compress images to speed up page loading speeds.
Google recognizes websites with speedy speed of loading in order to improve your user’s experience.
One of the most common causes of page lag is huge pictures that are heavy. If you’ve got several images in your blog post and they are all at or over 100KB, this can seriously affect your speed on your site.
There are many free applications, such as Squoosh.app, that compress images with no compromise on quality.
If you believe that your ranking has dropped due to slow page speed visit the PageSpeedsite for a no-cost analysis and suggestions.
12. Design a link-building strategy.
Link constructionis essential for your search engine ranking.
Why? Consider search results as an event in which the winners are those who receive more votes. Every page which links back to your website can be considered a vote to your site, which makes your site more reliable to Google. It can help you climb higher in the rankings.
Therefore, it’s a good idea to write content that other publications or websites would like to link to in their own blog posts. To make your blog’s post more easily linked add high-value assets in your blog posts including original information and thought-leadership.
Interviews with experts are an effective method of bringing people back to your site, no matter your link building strategy, always try to avoid any form black hat link building.
How to Title Blog Posts for SEO
Even with a fantastic SEO-friendly body for your post an unprofessional headline can cause harm in the SERP.
To make sure that your title is written using SEO to think about, you need to write something that is compelling and also includes the main keyword. Here are some suggestions:
- Incorporate numbers. E.g. : “5 Ways to Rock a Matte Lipstick.”
- Include your offering within the name. E.g. : “How to Write a Cover Letter [+ Free Template]”
- Include an teaser. E.g. : “We Tried the New [Insert App Name] App: Here’s What Happened”
You’re a pro at writing the kind of content that audiences love. Now is the time to add elements that Google will too. Although it may sound difficult initially, but using these SEO tricks you’ll be on the top of Google within minutes.